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Beyond YouTube: 5 Alternate Platforms To Maximise Your Reach

In this fast-paced digital age, video production is king for helping businesses expand their audience and boost sales. When it comes to video marketing, the powerhouse that is YouTube is often the first destination that people think to post the content. 

However, exploring alternative platforms can help to propel your marketing strategy into orbit, allowing you to diversify your audience and maximise your reach. What are some of the best alternate video platforms to consider, though? We thought we would take a closer look…

1. TikTok

With over 1.92 billion users, TikTok is one of the fastest-growing social media platforms in the world. Creators can leverage the algorithmic feed to quickly reach a vast audience, with short-form video content excelling. The platform’s emphasis on creativity and trends makes it ideal for capturing attention and driving engagement, so it should form a key part of any organisation’s video production plan going forward. It's important to favour organic and real content here.

2. Facebook and Instagram 

While they might have a reputation for older audiences, these two Meta-owned social media platforms are still essential for expanding reach. The use of Reels, a video format similar to TikTok, is helping to drive huge growth for channels, allowing them to build a close connection with their audience. 

3. Reddit 

Reddit has millions of daily users, which makes it a fantastic choice for businesses or individuals looking to expand their reach. The website has thousands of niche communities, which means there’s likely already a subreddit for your content with an already engaged and active audience. For the best results, you should make sure that you are contributing to the community regularly, fostering a connection with your audience. 

4. Dailymotion 

A platform very similar to YouTube, Dailymotion, is a video-sharing website where users can upload and view videos. Although it has a number of similarities to YouTube, posting content here is a great way to diversify your audience and reach new consumers. 

5. LinkedIn

Often overlooked by content creators, LinkedIn offers a fantastic opportunity for those looking to reach a professional audience that is hungry for valuable insights and expertise. Regularly sharing videos can help individuals or companies establish themselves as an industry leader, allowing them to expand their reach and network with like-minded individuals. 

Final thoughts 

While YouTube remains the cornerstone for video content, exploring alternative platforms is essential for creators looking to maximise their reach and open up new avenues. From trending TikTok videos to insightful LinkedIn showcases, leveraging each platform offers a unique opportunity for individuals and organisations to connect with their audience in a more meaningful way. 

If you are looking to diversify your digital presence and foster deeper connections with your audience, then our team here at Viewix can help you! As one of the leading video production companies in Sydney, our agile and creative approach can help you transform your video marketing – so get in touch today to find out how we can help you!

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