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How one day of shooting can provide a month's worth of video content



Maximise Your Budget For Your Social Video Content


In today's fast-paced digital landscape, creating a robust online presence demands consistent and high-quality video content. However, the perceived high costs and effort associated with video production can deter businesses from fully leveraging this powerful medium. 


This is where the efficiency of planning a single day of shooting comes into play, serving as a cost-effective strategy to fuel your content calendar for an entire month or more.


By utilising efficient shoot planning, you can capture a diverse range of content - interviews, walk-throughs, stories and demonstrations. Anything and everything your business does.


This array of content can then be skilfully edited and repurposed into various formats, this maximises the return on investment for your digital marketing efforts, making your video content strategy both sustainable and impactful!


Effortless Content Creation: Leveraging One Day of Filming for a Full Month's Calendar


At Viewix, our one-day filming strategy is designed to transform a single day's shoot into a full spectrum of compelling content for your entire month.


So, how does it work?


Crafting the Perfect Content Calendar with Short Clips


Maximising the efficiency of a single filming day can result in a treasure trove of varied content, providing you with a full month's arsenal for your digital platforms. 


By meticulously planning the shoot schedule around different themes and messages, we produce a series of short clips that can be strategically released to maintain audience engagement and brand momentum. 


Each clip, edited and formatted for its respective platform, becomes a piece of the intricate puzzle that forms your comprehensive content calendar.


Our Hot Tips For Making A One-Day Video Shoot Effective


To really make a one-day video shoot effective, you need to create quality, captivating content that showcases your brand in its best light.


We've put together a list of some of our top tips on how you can do this with a Viewix-style shoot of your own:


  • Utilise bespoke short clips created through social media-optimised questions. Try answering your FAQs to speak to your audiences reservations

  • Experiment with creative variations like changing backgrounds and attire.

  • Structure content following the Hook, Retain, Reward model.

  • Try recording your the same video at different lengths. Can you answer the question in 15 seconds? How about 7 seconds?

  • Emphasise sharing your brand's narrative in a meaningful manner.


Each content piece should be tailored for its platform, with specific export lengths and aspect ratios in mind, ensuring versatility and cost-effectiveness. The focus is on crafting resonant content that authentically represents your brand to that specific audience. Try filming the same piece twice, once speaking to your LinkedIn audience and once to your Instagram audience.


Brand Movies: The Viewix Touch


At Viewix, we believe in the power of storytelling to connect with audiences on a deeper level. That's why we recommend developing 2-3 minute 'Brand Movies' that go beyond traditional marketing by exploring the essence of your business. 


Conveying your brand's values, mission, and the people behind the scenes in a compelling and interesting way has proven to be a highly effective way to resonate with your audience. Creating an emotional bond with viewers, distinguishing your brand in a crowded marketplace. Brand Movies serve to position your brand as premium and trusted.


Viewix: Your Partners in Video Content


Our team at Viewix has become a vital partner for our clients in creating compelling content strategies for success in the dynamic digital landscape.


Our process is outcome driven. Starting with your goals and then leveraging our decades of video production expertise to achieve them.


If you're interested in seeing what we can do for you, reach out today! We'd love to hear from you.


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